Heart Evangelista featured in a billboard in Times Square

Queen of Creative Collaborations Heart Evangelista welcomes the new year with an achievement!

After being named as one of the world's top luxury influencers by Forbes France, she is now featured in a digital billboard in the iconic Times Square in New York City for fashion brand Ia's Threads.

Photo credit: @rafaelyau on Instagram

"I still can't believe that my billboard for @iasthreads is displayed in Times Square in New York! I'm so grateful for such an incredible opportunity to highlight a sustainable brand that shows the talented craftsmanship of Filipino artisans. God is truly good!" she wrote in her Instagram post.

In the billboard, Heart is seen holding the Panda Minaudière, which is a part of Ia's Thread's Cruise Collection.The bag is named after Heart's dog Panda.

Photo credit: @charismalico on Instagram

The brand is a sustainable and eco-friendly fashion label that hopes to bring the talent and craftsmanship of Filipino artisans to the US.


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